Entrepreneur’s Handbook

How to Make a Sale

Okay, listen. It doesn’t matter what industry you’re in, or whether you’re selling products or services. You are ALWAYS selling your customers their FUTURE. And “their future,” doesn’t mean “your future.” People don’t care how good you are at what…

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All the World’s a Sale

When asked about sales, people often say “I’m not a salesperson.” It’s a point of pride for them, too, as if selling something is twisted, ignoble, scammy, or fraudulent. This couldn’t be more wrong. LIFE IS SALES. If you don’t…

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Don’t Discuss the Sausage Factory

Otto von Bismark once said, “Laws are like sausages, it is better not to see them being made.” Now, you may not think this quote applies to you, but it’s applicable to all entrepreneurs and sales teams. Customers don’t care about…

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Buy Your Freedom

What does it mean to be free? Most people’s definitions are probably very similar. Some might see freedom as the ability to do what you want when you want to. Others may find that a bit hedonistic. Regardless of how you define it, freedom and responsibility are…

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